Thursday 1 April 2010

Twitter trading market in the U.S. market closed for the 750 million U.S. dollars

News:

On April 1st morning, according to foreign media reports, from non-public secondary market analysts report a SharesPost, Twitter current market value of about 7.5 billion, lower than the company's last round of financing 1000000000 dollar valuation.

However, the report pointed out, Twitter preference based on the previous valuation, and the report concerns the common stock. Twitter This report is mainly based on the calculation of enterprise value expected revenue, gross margin, and comparison with other companies. According to this calculation method, Twitter's business value from 656 million to 751 million U.S. dollars between.

As Twitter's revenue model is still unclear, the results of this calculation is more a guess. Report is expected in 2010, Twitter will be 45 million U.S. dollars in revenue and will increase in 2014 to 1.7 million. The report predicts that the Twitter way of obtaining revenue, which most likely would include the authority to search engine data, and create a payment account for the business. Other means include, according to data usage charges to third-party applications, for heavy users to start paying account, the user personal page ads, and ads in the Twitter message.

Report that if Twitter wish to profit, you need to become a corporate marketing channels, to pay some of the leading companies. Compared with the traditional e-mail marketing, telephone marketing and SMS marketing through Twitter for marketing can bring higher sales per message. Twitter as a marketing tool which will be relatively ordinary business users who will have more attention and will release more Twitter news.

The report also showed, Twitter website uptime current relatively early stage is a great improvement. In addition, most Twitter users are passive news reader, rather than proactive news publisher. There are about 68% of Twitter users least once a month log on Twitter, but only 17% of users post Twitter messages.

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