On Tuesday, Apple released its fourth-quarter earnings still report bright, but on their health status, founder of the news of how much watered down the joy. The history of the past three years Apple will remind us of the ancient Greek story of the magic of the marathon, in the story, the hero so far away, in order to complete the seemingly impossible task exhausted all efforts and eventually reach the destination in the fall In the meet's arms. Apple will also fall in this time it?
For Apple (AAPL) in the past one-quarter's success, we have been very clear, but I was most impressed, however, are three years of three decades east west contrast. For their business success, you can use any words to describe, but there was "doomed" is not appropriate - if the clock back a decade ago, I do not know how many people dare to make bold predictions, said at least Steve Jobs, chief executive of the brain ideas (Steve Jobs) will become the second largest one day business leaders, in addition to Exxon Mobil (XOM) in addition to all the listed companies bowed to the ground beneath their feet.
We consider this: In the mid-1990s, when the world's most innovative, most exciting mobile phone company Nokia (NOK), but since then, they sustained in being a major blow. Nokia mobile communications company under the major Motorola (MSI), was almost buried. The most important is the Intel chip provider (INTC), is now being slowly stifled. The most important personal computer company Dell (DELL), Intel is now the situation and fellow sufferers. Of course, Microsoft (MSFT), their situation a little better, but not much better.
So, how is Apple's miracle happen? We might have to be all attributed to a person, Steve Jobs, he dedicated their Corning, in exchange for the company's success. When we all impaired data eyes peeled one by one, we see a person's vision, taste, technology, ambition and charisma, which is born out of these two fabulous success story, one is already sold to Disney (DIS) Pixar animation factory, the other is Apple A1280 battery itself, and always continue to challenge Wall Street's expectations, challenge conventional thinking.
Of course, they are not born is a miracle. Apple A1185 battery time in about two years on the market which had been the second-rate role in most of the 1990s and first half of the 2000s also have been thwarted at every turn. If you are just starting to invest five years ago, Apple, I'm afraid you would hardly believe that, long before the time, Apple is like a bunch of children among the least gregarious, but the most arrogant that one.
Of course, when artists like the pretty white apple boxes and their software will think long hair fluttering in the Steve Jobs is a charismatic guy. However, as a business, or as a stock, Apple has never won any real respect. Apple A1281 battery rules then they can be sure is to continuously introduce products look promising, but they are always not fast enough to produce enough of such products, it will not be able to design the spark to ignite the earnings growth engine.
Such a stock investors shun, in fact, by 2001, when the development of the situation and even Apple A1185 battery's market value to less than the carrying amount of cash on the extent. I will never forget that in the summer of that year, I and a friend, a marketing genius of Steve Jobs's a conversation between. Lake cycling in Washington, stopped to rest a cup of coffee, he sighed, he did not understand why their company has made in the past those years, so many achievements, Wall Street is still not sure. At that time the fact that Wall Street that Apple is worth dead than alive.
The friend said he believed that Wall Street to see if they are now trying to engage the new plan will change perception. He could not tell me too many details, but he did make a hint - it would be a new MP3 player. I nodded in agreement, but only out of courtesy and friendship, and in the heart, and I also belong to the majority: even if Apple came up with a secret weapon, it will also be manufacturing or supply chain screw up.
Later we all know, that new product is iPod. Now think of it surprised many people think Apple A1281 battery rushed the starting point of the peak U.S. companies, is a small white device, whose function is to play music. At that time, music player, the large number of competitors in the field, but the iPod is indeed different enough to attract the attention of consumers. They are more powerful and more simple operation - and looks very "cool."
Suddenly, Apple's breakthrough in the artist's circle, the perfect taste of their show in front of ordinary consumers. This is the idea of Steve Jobs, and this is the contribution of Steve Jobs. He clearly saw, the design is crucial, if he could manufacture and sale of beauty products, and the latter also features easy to use and reasonable price, then consumers will wear out his threshold. Deals with the music industry is also a genius move, the price of 99 cents per song, and iTunes for the iPod dynasty has laid a solid foundation.
But, the market really learn to appreciate the vision of Steve Jobs, or rather took some time, Apple's stock until 2004 really into the rising channel. The key is, people still have doubts about Apple, although they suspect that the success in the design, but not with the manufacture and sale of match strength. Finally, iPod erase the progress made in all the doubt, so in early 2005, the stock onto the new high in history, and that fact is just the beginning.
iPhone to drive in 2007, the first time, it is almost impossible to respond. Wireless industry experts do not know why you want to intervene Apple mobile phone market, where margins are low and crowded with many competitors. However, the results once again proved visionary Steve Jobs is indeed, beautiful design and marketing to win consumers, and they get production in Asia can also succeeded in getting Wall Street's skeptics shut up. People who suspect that they, cynical, but in the end only fear, this logic again and again who in Apple's products, the latest is the same faced by iPad emotional trajectory.
Now, investors are clearly betting that Apple A1185 battery is one company, led by a talented product development, operations and marketing in all directions. Think we can not say what was wrong, because we see in the most front, after all, a person's shadow Jobs.
However, insiders told us that Cook (Tim Cook) in charge of retail and operations, in fact, has been more than five years of work behind the scenes, while Ewe (Jonathan Ive) is the most respected design talent, despite all honor belongs to Steve Jobs. Some people believe that close to Apple, Steve Jobs is true that is irreplaceable, but he did not actually have to be prepared for their own apples. Everything from the last half decade has already begun, after Jobs was found to have cancer, you have to anticipate what one has to leave that day.
Jobs will be into history, at his side, is to create a General Electric (GE) Edison (Thomas Alva Edison), created the Ford Motor (F) Ford (Henry Ford), created the Rockefeller Standard Oil ( John D. Rockefeller), as well as their own company name (JPM), Morgan (JP Morgan). The success of all these people are after some hard work to come, but they are showing great skill and foresight to find the most suitable for their development direction of the times.
Cheap lighting, cheap cars, cheap gasoline, cheap money, and now the turn of the cheap music, and although not so cheap, but enough beautiful and unique mobile communications and entertainment. Front of those companies are still behind their founders continue to exist and continue to thrive, Apple should be so.
At the same time, we must admit that he is lucky, because we have the opportunity to witness the rise of Steve Jobs, growth, and to witness his life to us how to sow the seeds of magic, of course we hope he can recover quickly. The company's stock, Apple A1185 battery in the past few years has been the best holding objects, and are continuing to provide new opportunities for admission. This quarter we will see that the right to buy time.
All right reserved!
From: http://www.batteryer.jp/blog/
