August 3, "Fortune" article points out that the smartphone market is shifting in favor of Apple and Google's direction, but the BlackBerry maker RIM hope that it will have a chance to reverse the situation.
RIM is widely expected to launch in Tuesday with a slide-out keyboard, touch screen smart phones. That product is likely to BlackBerry models Slider 9800, in the past few weeks, a large number of Slider 9800 pictures have been leaked on the Internet.
It may also release new version of RIM smart phone operating system, BlackBerry OS6, it will provide a network for the BlackBerry browser, and similar to the iPhone and Android mobile phone page.
On the surface, RIM does not seem to need a new laptop batteries product and operating system, BlackBerry is still in the smartphone market leader, according to comScore, said the BlackBerry smart phone users account for 41.7% of total number of users. The second largest share of almost 2 times Apple iPhone is based on Microsoft and Google's smart phone operating system, the total share of smart phones 3 times.
However, in recent quarters Blackberry stopped growing. Apple and Google's products easy to use, third-party application support, touch screen technology and web browsing function, and so are more than a BlackBerry. iPhone and Android phones cooler than the BlackBerry.
In addition, the new iPhone and Android phones have introduced new Microsoft Exchange Server e-mail and calendar functionality.
Thus, RIM to keep pace with competitors to jump in the pace.
IDC application development software project manager Al Hilwa that, RIM's sales performance is not bad, but those results still room for Acer UM09B7D battery improvement. From the perspective of growth, RIM's performance is not satisfactory to the. It is now the greatest difficulty is the increasingly fierce market competition, keep pace with the development environment. RIM to be shifting their focus to the consumer market.
Some analysts suspect that RIM's ability to adapt to changes the Acer UM09B7C battery. BlackBerry e-mail sending and receiving the most prominent features, but to some extent, this is a weak BlackBerry. Because in addition to e-mail features, consumers do not know what a BlackBerry can be used.
iSuppli analyst Jagdish Rebello, chief communications system, said from a creative perspective, RIM is the poor performance of a company. Its background and Apple and Google different, RIM's strength in the corporate market is indeed very powerful, but it is difficult to obtain in the consumer market, a similar result.
RIM has more than half of business users are not active on the reform of the Acer UM09B7C battery enterprise. This is good news for RIM. Many in the industry are aware, enterprise IT departments to accept the new technology, the speed is notoriously slow. Although some companies have started using iPhone and Android phones, but BlackBerry is still the largest business smart phone market, the brand, which provided for RIM to make the necessary changes to remain competitive in the room.
Development of an iPhone and Android can be matched with the product may not be as difficult as before. In order to enter the consumer market, RIM has taken over the past few years, many important initiatives, including the introduction of low-cost models such as the
RIM needs to solve some big problems, but it is not a small share of the consumer market. It's smart phone business history than Apple and Google's smart phone business history should be longer. Some people think that if RIM has introduced a competitive new products, then consumers will definitely swarm back to the embrace of RIM.
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