Microsoft CEO Ballmer: we will go beyond Google one day

March 3 morning news, according to foreign media reports, Microsoft CEO Steve Ballmer (Steve Ballmer) Tuesday in the "search marketing event," said Google is currently leading in the search engine market is due to "first do the right thing "and that a few years or ten years, will become the United States should be the first search engine.

For the Bi-Ying (Bing) whether it could become the first U.S. search engine problems, Ballmer said: "For this issue was not a very good answer. If so, then appeared to be very arrogant; if not, it sounds like Microsoft be satisfied with second place. but no one wants to always be second, so the answer is 'yes'. "

Ballmer also said Microsoft has not set a timetable to achieve this goal, it is possible to do in the next few years, there may be 10 years to achieve. Ballmer said that Microsoft is focused on enhancing the current search relevance to other countries to expand their business and continue to promote must be. Since the launch in June last year, will be in the United States market share continued to rise, ranging from 8.4% to 11.3% this year, in January.

Ballmer also said: "We are definitely a tendency to be family. I want my kids 30,40,50 years later, still in use will be." However, Microsoft will be in improving market share, there is still a very long way to go. The partnership with Yahoo will be overnight from the U.S. market share of about 10% to about 30%.

According to comScore data, Google in January in the U.S. search engine market share as high as 65%. Ballmer said: "Google first thing they do the right thing, which allowed them to benefit in the search engine market. But we started too late."

Ballmer will be right in the past 8 months satisfied with the performance. In addition, Microsoft has found more than expected, the use of mobile phone users will be searching. Microsoft launched in December last year, iPhone (mobile Internet) version will be application, Ballmer said that this will be brought to a "commercially competitive" of the search volume.

Ballmer said: "The biggest opportunity is to help people do what they need to do. This is a marketing activity, which in fact is true." Ballmer acknowledged, however, will be needed to better understand the user's search intentions, a better understanding of data structures. For example, users should be able to get by searching the list of information they want.

Ballmer believes that in comparison with the 90's, the user through the search engines to find information there are still difficulties. He said: "You can find all the blue links. I hope that they can integrate the search engines available to me."

Ballmer speech at this meeting, the other main elements include:

- With regard will be co-operation with Twitter's real-time search, Ballmer said: "We need this cooperation. But we still do not know whether it required the acquisition of Twitter." Ballmer saying that Microsoft is still possible to buy Twitter.

- Ballmer has a secret Twitter account, but he said he prefers to read Twitter messages, rather than the dissemination of information. He had been released by Twitter score of his son's high school basketball.

- Ballmer said that he regularly participates in meetings over the weekend, his main use of smart phones in the car.

- Ballmer asked to join the team will be the last one is the Buddha Island Lime specific information to send the recipe. Ballmer said that will be for the team, he preferred to provide "constructive criticism rather than praised."

- Ballmer favorite service is the use of Silverlight will be a must to be maps.

- Search will be returned to the current project did not meet Microsoft's expectations. Ballmer said: "The search is now back to very interesting, but not potential. Search return is not yet change the industry's economic structure."

- Although the first Windows Phone 7 phone does not support Flash, but this is the next direction. Ballmer said the industry should take measures to make the Flash, and Silverlight-compatible applications and smart phones.

-Windows Phone 7 has been optimized for HTML5. Ballmer said: "HTML5 is the application." In other words, HTML5 is just a way of developing applications.

- Ballmer said: "We feel a great Windows Phone pressure of time."

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