Reported that Facebook gradually became an important source of online video

According to foreign media reports, the United States and the United States, online video platform Brightcove online video analysis and advertising platform TubeMogul Monday jointly issued by the second quarter of 2010, "Web video and media industry quarterly report" shows, Facebook has become a major force in online video, and is expected to surpass Yahoo in the year to become the second largest source of online video laptop battery recommendation.

The report is nearly 2,000 news and entertainment sites in paragraph 3.4 billion video streams for the sample video on the Web mining, use and interaction data were studied.

The following main contents for the report:

Media consumption of online video sites increased, the Gulf of Mexico oil spill newspaper websites increased video traffic.

- Major media industry consumption of online video sites are increased significantly. The second quarter of this year, the average monthly increase of 2.8% independent audience, and over the same month the previous quarter, grew 11%.

- During this period, the newspaper Web site's video consumption over the previous quarter surge by 65%, mainly from the Gulf of Mexico oil spill caused concern.

Mining channel network video transfer, Facebook became a major force in online video.

- Facebook and Twitter on the recommendation of online video traffic grew faster than traditional search engines. At the current rate calculation, Facebook year will surpass Yahoo as the second largest after Google Video recommendation source.

Interaction not only in traffic sources, also in the watch video site.

- Facebook and Twitter will not only bring the audience, but also for the television network of video and music entertainment site the highest interactivity.

- Users in the official media website of each piece of video viewing than the average duration of synchronized video content publishing laptop battery sites.

Brand advertisers will increase the online video and mobile investments.

This quarter's report also includes a brand marketing and online video of the special Forum. Through the investigation of global brand management and marketing and data analysis platform for e-commerce sites, reached the following conclusions:

- Nearly 60% of respondents said they plan to in the next 12 months, increase investment in online video.

- More than 65% of brand managers said that their online video project's main objective is awareness, followed by the consumer survey (21%) and e-commerce (12%).

- 70% of respondents said they planned in the next 12 months, the planned increase in online video marketing.

- Found that marketing through Facebook and Twitter users watch video longest video (1 hour and 24 minutes respectively, and 1 hours, 18 minutes), while display advertising from Yahoo and watch the shortest time users, are 52 minutes.